👆How to Start a Project

We run brand perception audits and brand strategy consulting for B2B SaaS, digital products, and premium service brands to identify where market positioning is costing you revenue and fix it. Explore our three engagement tiers below.

TIER 1 THE DIAGNOSTIC

<aside> <img src="/icons/profile_red.svg" alt="/icons/profile_red.svg" width="40px" />

This is where most engagements start. You get a clear, specific picture of where your positioning is leaking value before you spend on anything else.

</aside>

₹18,000 – ₹25,000 | 7-10 business days

What you get:

• Purpose & Audit Report covering your internal goals, competitive landscape, and market gap analysis
• Perception Gap Report: we map the gap between what you're claiming and what the market is actually seeing, and what it's costing you
• UI/UX Audit of one core product surface (website or app, up to 5 key screens)
• One 45-minute findings call to walk through what we found

Revisions: One round of clarifying edits on the written report is included. Additional rounds are billed at ₹1,500/hour.

Retainer: Not applicable at this tier.

TIER 2 THE REPOSITION

<aside> <img src="/icons/profile_red.svg" alt="/icons/profile_red.svg" width="40px" />

This is for founders who already know they need to fix the gap and want the strategy and core brand assets to act on it, not just a diagnosis.

</aside>

₹90,000 – ₹1,30,000 | 4-5 weeks

What you get:

• Everything in Tier 1
• Brand Strategy Document: your USP, buyer personas, and market positioning grid
• Pricing Strategy Memo, benchmarked against mass and premium market segments